Stylized animated scene of a dancing couple in the center, surrounded by musicians playing instruments, with a warm, orange background.

1792

Untypical.

ADC: Gold Cube & 5 shortlists
National Addys: Judges Choice award, 1 Gold, 2 Silvers
Communication Arts Illustration Annual
Graphis: Silver for Poster Series

There are plenty of bourbon whiskeys that look and sound exactly alike. But 1792 is different — more urban, more stylish, more sophisticated. The brief was to put that difference at the center of a new campaign. We built the platform around one word: Untypical.

I was the sole art director on the project, with ownership of the campaign from concept through delivery. For the digital and social launch, I developed the visual language and designed all social assets, working with Illustrator and Animator Ariel Costa through production of The Untypical Stories, a series of crafted short films that brought untypical nights to life through illustration and sound.

Social/Digital/Print

Two mannequins in formal attire ascending a red staircase inside a dark room with illuminated windows, creating a surreal, theatrical scene.
A bottle of liquor with a gold cap and black label, illuminated by warm lighting against a dark background.
A promotional banner for 1792 bourbon whiskey featuring text highlighting its historic distillery, 7 years of aging, 9 tasting notes, and two decades of craftsmanship, with images of the whiskey bottle and a glass.

For the poster series, I designed every piece myself start to finish. Inspired by vintage European illustrated posters, they gave the brand a visual sophistication that matched the whiskey's character. The series earned a Communication Arts Illustration Annual selection and a Graphis Silver.

Silhouette of a woman playing a saxophone against an orange moon with a staircase leading up to her, and the numbers 2022 in orange along the staircase.
Stylized illustration of a red staircase leading to a bottle-shaped object with numbers 7, 1, 9, 2 inside, set against a black background.
A stylized graphic of a staircase with red steps labeled 1, 2, 3, 4, 5, 6, 7, 8, 9, leading to a door where a black silhouette of a person is falling backwards.
An abstract illustration with a person standing on a bottle, with the numbers 17 and 92 floating nearby.
Silhouette of a person helping another person onto a large bottle shaped object, with a staircase-like structure in the background, all set against an orange and black backdrop. 
CCO: Dave Damman   ECDs: Jonatan Maldonado & Aron Cleary   AD: Ryan Bailey   Director/Illustrator: Ariel Costa