Stack of seven pancakes on a white plate in a restaurant setting.
Black and white Betty's logo with bold, uppercase text inside a hexagon outline.

  • See you at Denny’s

My first agency gig dropped me onto Denny's social during what turned out to be its golden era. Before the internet fully understood what Denny's was doing, and before brands like this had a playbook to follow. I designed and executed every piece of content here. Some of the concepts were mine. All of the craft was.

It was the best possible crash course: a brand that rewarded absurdity, an audience that punished anything that felt like advertising, and zero room for safe choices. A lot of what I know about making things people actually want to share started here.

Social

Instagram post showcasing a book titled 'Panamorphs' with an illustration of children and pancake characters, including a pancake with a face. The post is from Denny's and has a caption about kids remembering Panamorphs.
A sign on a wooden post advertising missing puppies, showing an image of meatballs with a dipping sauce.
A humorous social media post showing a humanoid robot with a human face revealing pancakes and syrup, with the caption 'mmm panks.'
A man crossing the finish line at a marathon race, smiling with open arms, surrounded by other runners, in a park with green trees.
A young girl with curly brown hair wearing a white dress runs across grass with a butterfly with orange wings labeled 'butter' flying behind her.
A social media post from Denny's Diner shows two slices of toasted bread in a toaster; one has an image of a person's face burned into it.
A hand holding a pixelated Nintendo Entertainment System cartridge labeled "Super Pancake Slam" featuring an image of pancakes with a pat of butter.
Instagram post showing a person in a costume with an egg-shaped head wearing a crown, ornate robe, and mustard-colored skirt, standing on a balcony with red curtains behind them.
Instagram post from Denny's promoting Scramble, a breakfast game resembling Scrabble, with a space-themed background, featuring a box of the game with eggs and toast graphics, and text that says 'Fill Up on Family Fun'.
Image of an Instagram post by dennysdiner showing a humorous photo of a person wearing a princess dress with a fried chicken piece for a head, standing on a staircase inside a grand building.
Two boys dressed in vintage clothes have slices of cheese covering their eyes while posing for a photo on Instagram.
A ghost costume made from a white sheet with eye holes, standing outdoors at night in a spooky scene with a full moon, haunted house, bare tree, and grass.
Instagram post promoting Stephen King's book, 'Pancake Sematary,' featuring a Halloween-themed pumpkin with a carved face and a sign reading 'Pancake Sematary,' with dark, cloudy sky in the background.
A humorous digital photo featuring an old man with a long beard and hair, holding a smartphone with the Denny's logo on the screen. The background has floating Denny's branded shopping bags and a screen displaying a social media post from Denny's abo
Black-and-white social media post from dennysdiner showing a woman applying cream to her face with her hand, holding an ice cream sundae in the other hand, with a plain dark background.