Dare to Scare?
Muse Awards by Clio: 5x Gold Integrated Marketing | Brand Transformation | Social Media
Repositioning | Digital Marketing CampaignFeatured in AdAgeParty City’s been typecast as ‘balloons & backyard bdays.’ But they have an alter ego. This Halloween, how can we use social to rewire brand perception and revive a household name?
Social/Digital/Experential
Leading up to Halloween, we transformed the identity across social and digital, leaving a much darker Party City in its wake.
CCO: Toygar Bazarkaya ECD: Della Matthew CD: Rocio Alvarado Copywriter: Emma Murphy Director: Sam Cadman