A collage of images featuring filming and production scenes, including filming equipment, crew, actors, a mannequin with hair, and a green disaster recovery truck.
Logo for ServPro, an orange house-shaped outline with white capital text

  • Like it never even happened.

Silver CLIO
Webby Honoree
The One Show: 2 shortlists
ADC shortlist
National Addys: 1 Gold, 5 Silvers

Servpro is the leader in disaster cleanup and restoration in the U.S. We’re talking floods, fires, crimes scenes, freak accidents, or any other “acts of God” you can imagine. In 2021, the brand got a full refresh: new visual identity, new website, brand guidelines, and a campaign that pushed their promise "Like It Never Even Happened" to its absolute limit.

360 Campaign

I co-art directed the campaign alongside Jane Owenby, with primary ownership of the brand's new visual system, site design, and campaign design assets. Working with director Filip Engström and Smuggler, we built a test site where a helicopter dropped a giant water balloon on a house and a jet engine tore through a hair salon — then showed SERVPRO's team restore it all. Giant water balloon explosions absolutely qualify as acts of God.

A mannequin head with a curly brown wig and a fake mustache on a display stand, in a salon with a neon pink sign that says 'Salon' in the background.
Scientists working in a laboratory with red glowing equipment.
Model of a small house set on a flat platform on a film or photography set, with large blue screens behind it.

Our campaign also includes social media and online videos that drive viewers to Servpro’s new website, where they can find exclusive additional content.

landing page
landing page
A speaker on a black background with the words 'Good Vibes Only' written in white font.
Digital distorted image of a green wall and a metal chair with a wooden seat.
Six people, wearing black shirts and beige pants, walking on a sidewalk carrying equipment. 
CCO: Dave Damman   ECDs: Jonatan Maldonado & Aron Cleary   CW: Jared Owenby   Co-AD: Jane Owenby   AD: Ryan Bailey