Baskin-Robbins came to us with a sprawling challenge: stay relevant across a calendar full of product launches, seasonal moments, and cultural partnerships without losing the warmth and playfulness the brand is known for. As the lead art director on the account, I owned the creative from brief to final delivery across every campaign on this page: OLV, social, paid digital, experiential, and brand partnerships.
That meant concepting the work, building the visual systems for each campaign, directing our studio and animation partners, and managing junior creatives on the team. The work spans ice cream, beverages, holiday cakes, the "Cake in a Box" launch, and the Trolli collaboration — each one requiring its own visual world while staying unmistakably Baskin-Robbins.
OLV Content
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OLV Content –
Ice Cream Cake makes everything better.
it’s cake! in a box!
For BR's first-ever Trolli partnership, my partner, Maura, and I concepted the campaign and directed the visual identity — leaning into '90s nostalgia, wriggling Trolli crawlers, and the kind of maximalist joy only sour candy and ice cream together can justify.
